[Skip to content]

Search our Site
  • Instagram Icon
  • RSS Icon
  • Twitter Icon
  • Facebook Icon
  • YouTube Icon
UK Athletics

niels de vos

Share this

Share to Twitter Share to Facebook Tell friends via WhatsApp Email us
Niels de Vos


BA (hons) in History from Keble College, Oxford.

Role at UK Athletics:

Niels has been Chief Executive of UK Athletics since 1 May 2007 and is responsible for the day to day running of the business, leading the sport through it’s next phase of development and driving the creation and implementation of a UK wide strategy that will take the sport of athletics to London 2012 and beyond.

Career Summary:

Niels was previously CEO of Guinness Premiership Rugby team Sale Sharks, whom he guided to the Premiership title in 2006. Prior to joining Sharks, Niels was Commercial and Marketing Director of the hugely successful Manchester Commonwealth Games. 90% of tickets were sold – beating the record set by the Sydney Olympics, and the event raised more in commercial sponsorship than any other international sporting event ever held in the UK. The Commonwealth Games was, in the eyes of many, the event that restored Britain’s international reputation for hosting major sporting events. Niels joined the Games in April 1999 having set another sponsorship record in his previous employment as Commercial General Manager at the Millennium Experience – securing £150m in 18 months. Whist at the Millennium Experience, Niels also conceived and created the Children’s Promise Appeal, raising over £20m for UK Children’s Charities.