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European Events Join Forces

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Two European Athletic Association events will be staged in the UK next year and the organisers of each are linking up to help promote both Championships side by side.

 

The European Athletics Indoor Championships will be staged at Birmingham’s National Indoor Arena from 2-4 March and the European Cup Race Walking will be held just a few miles down the road in Royal Leamington Spa on 20 May.

 

Joint activity is likely to include displays at events, linking the two official Championship websites and joint competitions and promotions. The European Cup Race Walking organisers will also be able to gain valuable event experience by helping out at the European Athletics Indoor Championships as volunteers and will be able to use this event to help promote the event in Leamington Spa given that it will be held just 10 weeks later.

 

The two organising teams met over the summer at the UK Athletics televised events in Manchester and Crystal Palace and the idea of working together has stemmed from this as Brian Stocks, Championships Director for the European Athletics Indoor Championships explains: “Given the close proximity of these events in date and location we feel it makes sense to work together and hopefully both events will benefit from any joint promotional activity. We will also be looking to share ideas and contacts to help ensure that both events are a success.”

 

Ian Richards from the European Cup Race Walking said: “We are delighted to be working with the Birmingham 2007 team and with the European Athletics Indoor Championships being held just a couple of months before our event, this provides us with an excellent opportunity to profile the European Cup Race Walking and encourage people to come and watch this endurance event in the picturesque town of Royal Leamington Spa.”

 

The European Athletics Indoor Championships is being jointly organised by Birmingham City Council and UK Athletics, and the sport’s governing body will also help to organise the European Cup Race Walking in partnership with the Race Walking Association and Warwick District Council.

 

Both events have received the support of UK Sport who will be part funding each Championships through their National Lottery funded World Class Events Programme.

 

For more information about the European Athletics Indoor Championships call 0870 739 2007 or log onto www.birminghamathletics2007.com.

 

For more information about the European Cup Race Walking log onto www.walk-leamington2007.org.