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Polar - the heart beat of UK Athletics

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With Britain’s most talented athletes taking their first steps to European Championship glory at this weekend’s Norwich Union European Trials, UK Athletics and Polar Electro (UK) Limited, are delighted to unveil an exciting new partnership that will see the world’s leading manufacturer of heart rate monitoring equipment work with the sport’s national governing body to help support the UK’s athletes and coaches.

 

UK Athletics’ vision for the sport is to enable athletes at all levels to have an identifiable pathway to fulfil their ambitions and potential regardless of age, background or level. As the ‘Official Heart Rate Monitor of UK Athletics’, the new partnership will see Polar work closely with UK Athletics and its existing partners to maintain the positive momentum that has been generated and provide a range of cutting edge training tools and support services.

 

As former 5000m World Record holder, David Moorcroft, Chief Executive of UK Athletics, recognises the significance of Polar’s support:

“As a former athlete, I appreciate and understand the importance of quality training. Thanks to the new relationship, our athletes will benefit from Polar’s knowledge and expertise during their training.” 

 

At an elite level, UK Athletics is aiming for the Great Britain & Northern Ireland team to be the leading European athletics nation and be consistently ranking in the top five in the world. Committed to improving the training of athletes at all levels by allowing sportsmen and women to listen to, and understand, their bodies, Polar will supply their technologically advanced heart rate monitors to the UK’s leading athletes and coaches, allowing them to accurately monitor their training sessions.

 

Malcolm Douglas, Managing Director, Polar Electro (UK) Ltd. commented on the new relationship:

"Our partnership with UK Athletics reinforces Polar’s commitment to those competing at all levels of sport and our belief that accurately monitoring training sessions can help individuals achieve their training goals.

 

"By utilising Polar’s specialist products and knowledge, athletes and coaches can ensure that they are training effectively and making the best use of their time. This new partnership is an exciting move for Polar and we are extremely proud to be supporting the nation’s athletes."

 

Whether competing in track or field, Polar’s wide range of products is designed to meet the individual needs of athletes at all levels, from those aiming for success at the 2008 Beijing Olympics and beyond to club athletes. Measuring athlete’s heart rate ECG accurately and reliably, Polar’s innovative products provide individuals with a deeper understanding of what their body is telling them. This personal information can help athletes train at the right intensity so that they can get the most out of their training and use their time efficiently. Continuous feedback on their improvement can really motivate athletes and ensure that they keep on the right track.