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Scholl puts a spring in the step of UK Athletes

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Leading footcare specialist Scholl will be giving athletes a spring in their step as the brand has agreed to become a key support sponsor of UK Athletics for the next three years.

 

Scholl launched its involvement with UK Athletics at the Norwich Union European Trials on Saturday 15 July, at the Manchester Regional Arena. Athletes attending the event had the chance to have their feet massaged by Janet Toolan, Scholl’s expert reflexologist. Commonwealth Games Champion Phillips Idowu, Kate Dennison and Amy Harris attended the launch to support UK Athletics’ new partnership with Scholl.

 

Phillips Idowu, who produced a leap of 17.50m to secure his place in the team for the European Championships said: 'It’s fantastic news for all athletes striving to perform to their best, to have support from the UK’s leading footcare specialist.'

This is the first time Scholl has worked together with UK Athletics and Martyn Ward, managing director of SSL International said the deal could be the start of a longer lasting partnership:

 

'Every great athlete needs to take care of their most important asset - their feet. Scholl is the leading footcare specialist and is therefore well placed to give advice on how athletes should care for their feet.

 

'Scholl is delighted to become a key support sponsor of UK Athletics, to help nurture British athletes to success on the world stage.'

 

David Moorcroft, UK Athletics Chief Executive said:

 

'Having competed over a number of different terrains in differing conditions as an athlete I can certainly appreciate the importance of having healthy feet - I am pleased to be welcoming Scholl as a sponsor as they support our athletes' footcare needs.'