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I Am An Athlete

I am an athlete

 

11 August 2010

Some of Britain’s top athletes today joined forces with UKA to celebrate the launch of I Am An Athlete, a new campaign aimed at raising awareness about athletics and its place at the heart of all sport through innovative activities in the lead up to the 2012 Games in London.

The event, held at St Pancras International, featured a group of young athletes from local London clubs bringing the core elements of athletics – running, jumping and throwing – to life for commuters in the station. The young athletes were joined by European double gold medallist Mo Farah, Olympic Champion Christine Ohuruogu and European medallists Martyn Bernard and Chris Tomlinson.

The launch, the first in a series of events planned to be held across the country, was inspired by “flash mobs” and coordinated by UKA with the input of the young athletes participating. In the coming months, UKA plans to inspire athletes and potential athletes across the country with similar events and genuinely engage with a younger audience.

In addition to today’s ‘Flash Athletics’ event, the campaign will feature activities and materials aimed at sustaining the increased interest of the number one Olympic sport with new audiences following the unprecedented success of the Aviva GB Team at the recent European Championships. It will encourage them to find ways to get involved in athletic activity. Some of these initiatives will also be specifically targeted at mums and employees across the country, providing tailored recommendations about how to get involved.

I am an athlete 2

Niels de Vos, Chief Executive of UKA said: “Every top sportsman and woman is first and foremost an athlete. Every competitor at London 2012 will be an athlete. Athletics is the common thread in all sports.

“This campaign is designed to remind everyone of the central importance of developing athletes’ skills and abilities – in schools, in playgrounds and in sporting clubs – alongside inspiring young people keen on sport or simply for general wellbeing and health reasons. I Am An Athlete will also inspire parents and grandparents to reconnect with their inner athlete and become active once again.”

Aviva Great Britain and Northern Ireland Athletics Team champions Mo Farah, Christine Ohuruogu, Chris Tomlinson and Martyn Bernard were also on hand for photo opportunities with the public, featuring demonstrations of the correct stance for starting blocks on the track.

Click here to check out video coverage of today's flashmob event.

Additional photos of the event can be requested by email.